True Spirit, founded in 2008, is the only touristic outdoor experiences company in Portugal awarded, at international level, with the "Biosphere Experience"certificate by the Institute of Responsible Tourism (ITR). Recently (March 2021) obtained a new international certification of Good Practices in the Management of Biological Risks - SARS-COV2, given by SGS, the world leader in inspection, verification, testing and certification; raising True Spirit to an increasingly higher level of safety and quality. This certificate aims to increase the quality and safety of the services provided by our company along with other certificates acquired before such as, Clean & Safe certified by Tourism of Portugal and Health and Safety at Work certified by Qualiram.

True Spirit is committed to operate in accordance with the principles established on the Sustainable Tourism Agreement (2020-2030) and the United Nations Sustainable Development Goals. We always consider the vulnerability of Madeira Island’s ecosystems, its territory occupation patterns, the cultural and patrimonial identity as well as the potential impact that tourism may have on these.
Through our Responsible Tourism Policy, True Spirit wishes to perform, along with its workers and partners, their commitment to meet the requirements established by the Institute of Responsible Tourism (ITR) guidelines, by practicing good and responsible environmental activities, showing nature the respect it deserves, as well as by conserving the cultural and historical patrimony.

True Spirit seeks to minimize the effects originated by its operations, motivating and educating its workers through training and awareness courses that follow the principles found on the Sustainable Tourism World Agreement (2020-2030) promoting good environment, health and safety measures.
Through its activities, True Spirit wishes to keep promoting equality of gender, creating, therefore, job opportunities for both genders, and show no tolerance to behaviors that promote women, children or disadvantaged individual’s exploitation.